The collected sum was rounded up to € 620.000 by the founder of Pink Ribbon, Estée Lauder, and presented to Cancer Aid in the form of a symbolic cheque on behalf of all partners and supporters. “We had started the Pink Ribbon Campaign in Austria in cooperation with the Austrian Cancer Aid many years ago. Meanwhile, the success and scope of the Austrian campaign stands out in Europe,” says Marion Pelzel from Estée Lauder Companies.

„We would like to thank Estée Lauder for the common realization of the Pink Ribbon Campaign in Austria as well as all partners who support the activity. The presentation of the donations aims at unveiling their utilization,” says managing director of Cancer Aid and Pink Ribbon coordinator Doris Kiefhaber. “We regard complete transparency as an obvious debt to our partners, supporters, the public and media,” says Kiefhaber. “Generally, the correct and transparent assignment of the donations is the foremost goal of Cancer Aid,” says Cancer Aid President Dr. Paul Sevelda. There is no question that 100% of the donations must be assigned for the targeted goal. Independent auditors of the donation seal of quality, guarantee and confirm this process,” says Seveld.

Utilization of donations for prevention
„Raising the awareness of as many women as possible throughout Austria about the importance of an early detection of breast cancer swallowed the sum of € 195,044.88 in 2009. This fund has been made available by our Pink Ribbon partners and utilized as follows,” states Kiefhaber.

- for the production, distribution and mail-order of in total 1.000.000 information brochures on the topics of „Women and Cancer“ (prevention), „Breast Cancer“ (for female patients) and instructions for breast self-exams in the form of “Shower Cards”. The brochures have been distributed among all Austrian hospitals, all physicians, pharmacies, branches of partners, directly to women in the course of numerous prevention events all over Austria, by mail as well as directly to women through 40 Cancer Aid Information Centres.

- for the organization of the Pink Ribbon Tour throughout Austria

- for updating the latest information on the topic of breast cancer prevention and therapy on www.krebshilfe.net and www.pinkribbon.at respectively.


Utilization of donations for immediate aid
Selling limited Pink Ribbon products (from September 2009 – January 2010) and Pink Ribbon events 2009 generated the additional sum of € 424,955.12 for Cancer Aid. These donations are dedicated to immediate aid in 2010 – guidance of breast cancer patients throughout Austria and direct financial assistance to patients who experienced financial difficulties through no fault of their own.
Cancer Aid thanks all official Pink Ribbon Partners 2009 for their amazing support
Our special thanks go to MIRIAM AINEDTER for her unfailing organization of the PINK RIBBON GOLF SERIES (50 Pink Ribbon golf tournaments all over Austria) which brought in a total of € 81,658.55.

Furthermore we would like to thank:
Toyota Keusch, Renault Trucks Österreich, Impresa, Thalia, Credit Suisse, Tires Weichberger, Emirates, Signattack, Adler advertising gifts, Kurt Steger and Carina Mauthner Casino Innsbruck, Helmut Krieghofer, UNIQA, Vikings Cheerleaders, nomination, KIKA/Leiner, Warner Music, Anelia Peschev, PR agency Strobl, Sabina Witt, Anita Bären, Schau, Schau, Das Kochwerk, Frauenhandwerk Gmunden, educatio, Shopping Mall Oberwart, IBM Österreich, K2 Ski Sport and Fashion, Interwetten AG, natural beauty shop Staudigl, Bodystyle Fitness Studio, Ringturm KAG, X-ray institute Hahn, Grass & Partner, Wr. Neustadt, Barbara Huber, Restaurant Hansen, Vivienne Skhlarek and Jenny Fellner, Schreiberhaus, Honda Havelka, Aufhof-Center, Johanna Kölbl, Irene Schiessler, Wr. Neustadt, juweller Herbatschek, Wr. Neustadt, Mc Arthur Glenn, City Park Graz, Sport Experts, Chemson Polymer-Additive AG, municipality Velden/Wörthersee, Casino Velden/Wörthersee as well as all supporters of the Pink Ribbon Tour in the States and the supporters of the Pink Ribbon Night 2009 and the Pink Ribbon Golf Series and Pink Ribbon Ambassadors.

There will be a Pink Ribbon Campaign again in 2010. The event will officially start on September 30th 2010 (the day prior to the international Breast Cancer Day) with the “Pink Ribbon Night 2010”. More about Pink Ribbon under: www.krebshilfe.net or www.pinkribbon.at.

Legend:
Doris Kiefhaber, Austrian Cancer Aid and Marion Pelzel, Estée Lauder Companies are delighted with the amazing sum of donations realized through the Pink Ribbon Campaign 2009.
Photo: Krebshilfe/Niesner

Press Contact:
Mag. Martina Löwe – communication specialist, Tel: 01/796 64 5050, Email: loewe@kommunikationsfachfrau.at

PinkRibbon09.pdf
PINK RIBBON website